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How to keep my fuzzy, white NORTH FACE CLEAN? - north face jacket cleaning

I bought a very, very white North Face jacket. It is not normal, but a silky wool jacket, impaired sensation Shaggy. I think the name "Teddy"-style fleece. I really want to keep them clean as long as I can.

Is there some kind of spray, the cover, which is less sensitive to dirt and easier to clean for me, if I can do something spilled on it? Thank you!